About the Video

Clear Writing – Clear Benefits

Clear writing – or plain language, if you like – is not about “dumbing down”; rather, it is a skill that helps to convey a message more effectively (and impress readers, into the bargain).

This webinar discusses some of the damage caused by confusing, turgid texts and offers a business case, based on real practical studies, for the antidote: clear writing. We cover various principles, techniques, tools and resources and then roll up our sleeves with a few worked examples. The content includes writing for non-native speakers and avoiding ambiguity.

The webinar is aimed at translators and editors working with manuals, instructions, public-information material, Ts&Cs, contracts and similar texts, but it should be of use to any wordsmith.

This video contains:

  • Conveying the message
  • What clear writing is and what it is not
  • Evidence and business case
  • Principles of clarity
  • Practical application
  • Examples
  • Ambiguity
  • Tools
  • Resources

Discounts

CIOL membership discount: 10% (the code is available on the membership page)

Speaker

Oliver Lawrence

Duration

1 hour 5 min.

Who should watch it?

Both new and established translators interested in developing their writing skills.

What are the benefits to you?

This video covers various principles, techniques, tools and resources to help convey a message more effectively and will help those working with manuals, instructions, public-information material, Ts&Cs, contracts etc.

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Comments

  1. Lucy Brooks

    We have collected some of the comments from the webinar viewers from the previous site. Here they are!

    Speaker excellent as always!

    I appreciated the humorous approach of the presenter.

    Very good speaker, who made lots of interesting points – I was happy to learn that I was already using some of the techniques in my writing!