Finding and connecting with clients online – using LinkedIn and Twitter
Gone are the days of cold emailing and cold calling (thank goodness), and these strategies are not effective any more. Today, most business to business marketing is happening online, and it is getting more personal. You have to get potential clients to like, know and trust you – connect with clients online. In this session you will learn how to use only two social media platforms:
LinkedIn and Twitter to find your target prospects and connect and engage with them. This is especially valuable if you cannot meet them in person during networking events, but also a great addition to local networking for building a relationship. In just 10 minutes a day, you can effectively build your business and client base, for free.
By the end of this video you will:
- Know how to create professional, and client attracting profiles on LinkedIn and Twitter
- Learn how to research and find your target clients on Twitter and LinkedIn
- Learn how to connect with and engage with your target clients
- Learn some do’s and don’ts for how to use these platforms
- Get tips and tools for automating and centralizing your activities on these social media platforms
Tess Whitty has been a successful freelance translator and entrepreneur for over 10 years and owns the company Swedish Translation Services. Her educational and professional background is in marketing and she is passionate about sharing her knowledge with other freelancers in the form of presentations, training, mentoring and consulting. She is also the author of the book “Marketing Cookbook for Translators”, with easy to follow “recipes” for marketing your translation services and achieving a successful freelance lifestyle, and the award-winning podcast “Marketing Tips for Translators”. For more information, and to connect, go to www.marketingtipsfortranslators.com.
1 hour 7 minutes
Who should watch it?
Any translator looking to find and engage with new clients by using online social and professional media.
What are the benefits to you?
After this video you will be able to create and enhance your profile on LinkedIn and Twitter, discover how to research and find your target clients, as well as how to connect and engage with them.