Getting to Grips with Google Analytics
As translators we know that words are hugely important, but we are often so used to transferring ownership of those words back to the client, that we forget about the importance of our own words, on our own websites. Our online content is how our clients do a bit of window shopping, and how they get in touch, but it’s also how they find us, through our buddy Google. Let’s have a look at two ways that Google can help us.
Google Analytics can seem intimidating from the outside. But if you’ve got a website, and you don’t utilise it, you are missing out on a wealth of useful data. We’re going to tackle the following basics:
- How do I set up Google Analytics? (With screenshots & examples)
- Main metrics (and where to find them)
- What the metrics mean
- What the metrics measure
This webinar is linked with Writing Copy for your Business Website, but you don’t need to watch one to understand the other.
CIOL membership discount: 10% (the code is available on the membership page)
Who should watch it?
Translators who are thinking about improving their websites.
What are the benefits to you?
After this video you will be more aware of Google Analytics for translation website purposes.