About the Video

Marketing Magic: 10 Proven Techniques for Translators and Interpreters

Would you like to increase the number of prospects in your sales funnel?  Close the deals and choose to work for better, higher-paying clients?

In this session, the speaker covers ten methods that will guarantee you more clients – strategies that work across different market sectors and countries – and will allow you to grow your business and focus on your passion of translating or interpreting, but for the right clients.


CIOL membership discount: 10% (the code is available on the membership page)


Paul Urwin is a languages entrepreneur, speaker, coach and digital author with many years’ experience in the fields of translations, language teaching and voiceovers. He was educated at Wellington School, Imperial College London and RWTH Aachen. A former fund manager at companies such as Barclays Global Investors, and top-performing salesperson within the world of direct selling, Paul helps translators and interpreters understand financial and sales concepts and apply successful business strategies to their own operations.

He is currently CEO of 100 Percent Languages Ltd., a UK-registered holding company specializing in language services worldwide and Director of Inglés Bogotá, one of Colombia’s premier Language Service Providers (LSPs) offering language instruction, translations, conference interpreting and voiceovers. Paul himself is a voiceover talent having recorded for Ford, Totto, Telmex, Claro and GlaxoSmithKline, amongst many others and also works as a Director to guide other voiceover talents.


1 hour and 12 minutes.

 Who should watch it?

Everyone is welcome – from newcomers to seasoned professionals – and there will definitely be a number of valuable take-aways from this webinar that you can start implementing in your own business straight away.

What are the benefits to you?

By the end of this video, you will:

  • Understand offline marketing strategies
  • Understand online marketing strategies
  • Be able to implement changes in your business to get more prospects
  • Know how to monitor and adjust your marketing budget
  • Be able to create a marketing and sales funnel to deliver much improved results
Add to My CPD Plan
Add to My CPD Plan


  1. Louise Radok

    Being somewhat phobic about marketing, I booked a place on this webinar in the hope that I’d gain some inspiration and encouragement for this essential aspect of working as a freelance translator. I wasn’t disappointed. Paul Urwin’s evident enthusiasm was infectious and I ended up feeling much more confident about the tasks ahead. His clarification of the importance of various aspects of marketing was invaluable and has set me on the right track.

  2. Nikky

    This session provided a great overview of the different online and offline marketing techniques that exist. I expected a bit more detail on how to actually go about putting them into action, so if that’s what you are looking for you might be disappointed.

    • the 3-hour course in the autumn will be addressing this Nikky. There’s a limit to what can be covered in one hour. But it was a great introduction.

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