How do you achieve emotional engagement with your readers, so that they really pay attention to your writing and take the action you want them to take? Marketing and communications guru Ron Finlay will guide you through the copywriter’s toolbox in the course taking place during the week starting on 14 May 2018.
In this series of webinars, you will learn:
- how to adjust your tone of voice for different purposes
- how to engage people emotionally through your writing
- how to inspire them to respond to your words
It will give you a good grounding in the art of copywriting, with a lot of interaction, many examples, and some excellent tips for using strong copy for stronger marketing. Or the course will serve as a refresher if it’s a while since you learned your copywriting skills.
Ron Finlay is an expert copywriter, with years of experience as a journalist, marketing man and PR guru. If you’re a professional translator or business writer, this course is the ideal way of learning the tricks of the trade from a master of persuasion.
Attendees at the March 2017 course gave this course top marks in the exit survey! See a few of the comments below.
Ron has more than 30 years’ experience in creative communications and was formerly chief executive of Fishburn Hedges, a top ten UK PR agency. Newspaper and magazine articles, web copy, social media posts, research reports, brochures, consumer leaflets, strategy documents, annual reviews – he’s written them all. Visit his website for more information.
Three sessions, each of approximately an hour.
To learn how to write attention-grabbing copy in any communications medium. To gain confidence in writing good copy.
All eCPD Webinars are accredited by the Chartered Institute of Linguists. Further, the webinar earns one hour of CPD (ATA: one point) which you can use to keep a record of your CPD. Webinars and courses with eCPD Webinars are also officially accredited by the Bureau Wbtv as ‘erkende opleiding’ (approved training).
Who should take part
Writers, bloggers, newsletter editors, corporate communicators, translators, writers for social media … indeed anyone wishing to improve their writing skills, and who perhaps have not received formal training in the art. Non-native speakers of English are welcome but you need to have near-native proficiency.
What are the benefits of attending?
Attendees who complete the course will receive:
- An attendance certificate worth 3 CE points from ATA or 3 hours of CPD
- Exercises to carry out between lessons
- A recording of each session
- Training notes supplied by the trainer
Some reaction to the March 2017 course.
“I liked the practical examples and exercises.”
“I enjoyed the whole course. I can apply it immediately to my work – even to heavy scientific translations” (paraphrased)
“I will be better able to pitch my copy to different audiences.”