Tackling translation sales and business optimisation
After a brief introduction to explain how the information presented can be used profitably and immediately, speaker Luke Spear shares the methods he has used to streamline and optimise his translation business so that his translation work becomes more gratifying, and he can enjoy a healthy work/life balance. Topics covered include the translation sales, type of client to target and how, terms of business, briefing, pricing, and pricing methods before moving on to the aspect of marketing a business. He also discusses the need to think ahead to avoid problems.
Luke is a freelance translator (FR/SV-EN) of some 10 years, having spent many of the first few of those years seeking ways to improve on the just getting by stage, he now runs a small agency with a core of loyal clients, freelances with a healthy balance of direct and agency clients, and spends time working on his pet project, linguaquote.com. He likes to employ technology for its intended use – to make working life easier – in order to free up time for actually living life. In this search for ever better working tools he has borrowed and built upon the collective and current best practices of similar professions, as well as from the world of online commerce and startups. These practical strategies are then focused into making the most of their technological, yet ever human, methods to streamline and grow his translation business.
This video contains:
- Positioning: meeting client expectations
- Pricing: sustainable and standard pricing methods
- Marketing: help clients to ‘discover’ you, online and off
- Streamline: automate all that can be automated
- Self-audit: selecting tactics that work/could work
CIOL membership discount: 10% (the code is available on the membership page)
1 hour 32 minutes.
Who should watch it?
Translators with every level of experience who wish to streamline and optimise their business.
What are the benefits to you?
This webinar will increase your knowledge about business side of translation.